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Communication campaign of independent short film
 Lavreniuk, Olena ; Vondra, Zdeněk (advisor) ; Horný, Stanislav (referee)
The subject of the thesis is the design and practical implementation of marketing campaigns based on 3D animated short film. 'Blue of the Sea' is implemented within the course 4ME399 Multimedia project seminar at the University of Economics in Prague. The theoretical part contains a brief description of the basic elements of marketing communication and the specifics of the film industry. The practical part deals with the creating of a marketing plan for the project, includes market analysis, target audience research, selection and implementation of certain marketing activities.
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